Pay per click
Per pay just like the name states is the marketing technique or advertising model where payment is done after each click as traffic is being driven to a website. The advertiser only pays the ad publisher when he can evidently see that clicks have been made on the placed ads. Its usually abbreviated as PPC and this model unlike the organic traffic pulled this rests on paid traffic as you practically
Purchase visits to your site: anytime the ad is being clicked, advertisers will need to pay a fee. Basically, a fee is levied on each click. Per Pay click is also known as cost per click, the pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising.
Generally, PPC model is based on using specific key words that boost search results on search engines like Google, Opera, Yandex Browser, Google Chrome. The goal for using keywords is that surfers stumble o the ad that contains keywords related to the product or service that’s why its important that when companies rely on this model the keywords should be apt. The major advantage in investing or SEO in keywords is that it leads to greater search leads, clicks and most especially higher outputs.