Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube, all have specificities in the type of contents published there. We bring the right people together to challenge established thinking and drive transformation. WHAT WE DO What is Social Medial Marketing? Social Media Marketing is yet another frequently used word or say exercise in Digital Marketing. Just like the name states its Marketing done via social media outlets or websites for promotion of products or services. More Companies are welcoming this method of product promotion because of its numerous advantages, each social media platform has that one thing that is peculiar and unique because of the inbuilt data analytical tools that enables in tracking progress, evaluation and growth. One key important role social media marketing offer is that it directly links the company to its audience, it enhances consumer loyalty as well gives room for networking and communication. Each platform is designed to particular contents that best suits productivity, creativity and awareness. Platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube all have specificities in the type of contents published there, understanding this will boost brand awareness as its an open door for flexibility, versatility and wide range of audience targeting because each platform attracts its own type of audience. 5 strategies to make the most out of social media marketing. 1. Set goals and outline objectives that define your business It could be to create brand awareness, generate leads and sales, grow rand audience, encourage community engagement and consumer loyalty, increase the quality and quantity of site traffic. 2. Mastery and Knowledge of your audience As earlier mentioned each platform has its audiences and what keeps theme glued there is the type of content that synchronizes and is directly adaptable to their taste buds. 3. Establish your most important metrics and data obtainment Knowing where the highest engagements to your content is, is key to productivity. Having a knowledge of posts reach, clicks, engagements, reviews, referrals and other related performances like hashtags, organic and paid reactions. 4. Creation of creative and attractive contents The most important factor in content creation is creating contents that actually pull your audience to take action either to make a purchase or push to at least share. The writing has to be captivating and making use of contents like infographics and videos have proven to attract more and more surfers stay longer on your site or social media platform. 5. Active, timely and social friendly Involves timely interactions with commentators, or shout outs the role of the community managers or PRs here is to engage with clients, be ready to dish out flexible responses to FAQs.